About Country Holiday Lets

The best place to book great value holidays in quality self catering Shropshire and Herefordshire cottages

Country Holiday Lets is the best place to book great value for money holidays in quality self catering cottages. The cottages are located around South Shropshire including Ludlow and Clun, Herefordshire, including Leominster, Hereford, Ross on Wye and Bromyard and the Welsh Marches (Mid Wales) including Hay on Wye and Knighton. Also covering parts of Gloucestershire and Worcestershire. 



The Directors set up the company in early 2010 to offer a better more flexible local service in what has, until recently, been an area of the UK virtually unknown to the vast majority.  The challenge proved more than we thought but, by constantly modifying our business model, we have adapted and moulded the company to what the market is demanding.

Guests want a good selection of cottages and enjoy looking through what is available.  This caused us to radically improve the web site in early 2012 to accommodate a growing number of cottages and to better sell what they have to offer.  The undertaking was involved.  No adequate software was available on the market, so development was necessary which is never an easy task.  It took about a year, from start to 'going live' and we are constatantly working to make further improvements.

High quality cottages do not compete as well as they could unless they can show off with the help of good photographs aided by a good search facility.  This environment shows up every weakness and benefits quality whilst revealing poor offerings.  Good presentation is the friend of quality and the enemy of substandard offerings.

The Directors have a long history of working in highly competitive service orientated businesses in London and around the country.  They moved to the area about ten years ago and now relish the new challenge.  It is a real privilege to be paid to visit some of the most beautiful places in the UK.  Perhaps, the only drawback is that the demands of work mean that it is often impossible to do them justice by simple appreciation.


Business approach

Good local relationships are essential as well as doing our level best to ensure a good holiday for all guests and visitors.  We know that reputation is the very core of our business.  However, equally important are our relationships with homeowners; in this respect, we are working hard to do much more than some of the larger legacy agencies currently manage.  Our style is open to the extent that we offer advice sessions to cottage owners.  If interested, please ring us on 01568 612467.  After hours on 01568 610865.  These will bulk out and give more individual perspective to the general advice offered below. e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Seeking to market our business better and to make use of a strong reputation for advice for Holiday Letting a sister business has been established Holiday Lets For Sale   holiday lets for sale.  long webBoth Directors own Country Holiday Lets and both work full time in the business in the Leominster based shop and office at 6 The Buttercross, HR6 8BN


We strongly believe in sharing information as freely as possible this is the core about us.  This method radically increases our ability to learn and improve our service by engaging with others in a positive way.  Our recent major web site and back office development, undertaken by www.logichound.com, was inspired by all that we have learnt from forums, feedback, discussions and by learning from competitors providing similar services.  But, our most important source of information was from the homeowners who use our service.

Following the theme of innovation, as a relatively small business, we have taken up a feedback service.  You can see how it works by going to Feefo.  The idea is not only to find out how we can improve but also to show that we have the right approach and attitude to provide a good service.  For a small business this was large leap, but we are pleased to have done this.

They wanted to be treated as individual businesses.  They did not want their prices to be forced into bands.  They want good presentation and expect us to market their properties with significant internet advertising.  They expect, rightly, to be kept well informed and to be treated with the respect all good operators deserve and require as much flexibility as possible.  All of our members benefit from the facility to take private bookings they wish without any calls for payment from us.  We believe in payment by results and feel any attempt at exclusivity of any sort is an unnecessary approach which can damage sound commercial relationships between our service and homeowners.


We value our relationships with homeowners as much as we value good service to all guests. All money paid by guests is lodged in an account arranged by Lloyds and our Card Services Provider, Cardnet. A director with property is personally responsible for the money in the account. This means that card payments towards holidays are protected for both guests and owners.

Read more about our policies if you are a guest (see How we price our cottages) or, if you are a home owner, please see the links in the sub-menu above. A particularly useful link is to Cottage Owners Information 

Please do make a booking or get in touch.